About the Logo

The goal of the design was to visually read "nordic race" and "alaska" using as simple of artwork as possible. The silhouette of a foreground and background skier was a great solution to show the sport and competition. The background graphic is derived from Native art in the southeast region of Alaska but this design does not represent a particular people or culture. The circular shape with decorative border has iconic connections with a sun and bursts. The colors and shapes were chosen to be strong, solid and dramatic, appropriately representing a world-class athletic event.

About the Artist

Designer Dawn Gerety operates Art Seriously, a boutique graphic design shop in Girdwood, Alaska providing solutions for logo development, print communication and website design.

There are vast resources of experience and creativity utilized to ensure the success of every project. Behind the scenes, Dawn takes full advantage of a fine arts education and 13 years of graphic design services to prepare unique concepts that are specific for each client.

A lifelong Alaskan, Dawn received her BA in Environmental Design from the University of Colorado in Boulder. She was an Art Director for Bradley Reid + Associates for three years before operating her own business, Generating Designs, for ten years. Taking a break from freelancing, Dawn accepted an invitation to be the Creative Director for the start-up of Solstice Advertising Firm in Anchorage at the beginning of 2005. After a year of successfully developing a new business, Dawn returned to working independently from Girdwood as Art Seriously.

Over the years, Dawn has worked with companies from all over Alaska and the United States including Alaska Native Heritage Center, Alaska Regional Hospital, Alaska Ski for Women, Alyeska Resort, ACVB, Calista Corporation, Chugach Adventure Guides, Denali Commission, Denver Public Schools Foundation, Koniag Inc., National Native News and Yukon River Fisheries Marketing Association.

Dawn continues to delight clients with personal attention, detail and innovation.